While I was surfing the internet this morning I stumbled across some very good articles about coding HTML emails:
- How To Code HTML Email Newsletters.
- CSS support in HTML emails of Hotmail, Yahoo! Mail and Gmail.
- Using style sheets in HTML email newsletters.
- Quick Tip: Testing your email design with images turned off.
- Optimizing CSS presentation in HTML emails.
- CSS and Email, Kissing in a Tree.
- Formatting plain text emails - the 4 golden rules.
Here's an excerpt from Campaign Monitor Blog's "Email Design Guidelines for 2006":
- Never use images for important content like headlines, links and any calls to action.
- Use alt text for all images for a better experience in Gmail and always add the height and width to the image to ensure that the blank placeholder image doesn't throw your design out.
- Add a text-based link to a web version of your design at the top of your email.
- Ensure your most compelling content is at the top (and preferably to the left).
- Test your design in a preview pane, full screen and with images turned on and off before you send it.
- Ask your subscriber to add your From address to their address book at every opportunity.
Continue reading "Email Design Guidelines for 2006" - Among the tips in this article you'll find a handy chart that says, among other things that, of the major email clients, only Gmail shows ALT tag content when images are disabled.