Here are some more email marketing predictions for 2006 and as Bill McClosky so nicely puts it in this week's issue of Email Insider: "it's that time of the year again".
Indeed it is! :) Everyone in the industry seems to feel the need to predict the future. In this case though, I think Bill McClosky hits the mark. These are his predictions.
We are going to see a renaissance in e-mail marketing.
It's still too early for RSS. We may see the Year for RSS at some point, but 2006 is not it.
Spam is not going away, but nobody will care -- people will just get used to it and consider it a part of their online universe and move on.
E-mail will surpass search in the battle for marketers' hearts and minds.