Email Marketing Summit & Expo
Authentication and Reputation [webseminar: January 27]

Continually Request Feedback From Your Subscribers

In this article Matt Blumberg suggests that email marketers should continually request feedback from their newsletter subscribers. Why? Because it's the best way to learn whether your newsletters are relevant to your audience and you can find out what works and what doesn't.

A couple of tips:

  • Keep it short and simple: no more than 7 questions per survey. Do test varying lenghts of surveys to determine what works best for your audience.
  • Focus on the needs and interests of your audience.
  • Embedded forms in HTML emails yield the highest response. However, in certain email clients (eg. Hotmail) embedded forms don't work, so test carefully!
This article was excerpted from Matt's new book, “Sign Me Up! A Marketer’s Guide to Creating E-mail Newsletters That Build Relationships and Boost Sales".


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