Here's another interesting webinar about email metrics:
Email Metrics: B2B Data & Tactics to Improve Your Email Results
Wednesday, January 25, 2006
2:00-3:00 pm EST, 11:00 am - noon PST, 8:00-9:00 pm CET
Find out what your colleagues* revealed about their:
- Email tests - what's really working?
- Open, click and conversion rates
- Budget allocation - how are other B2B marketers spending their budgets?
- Anne Holland, Editor and Publisher, MarketingSherpa
- Stefan Tornquist, Research Director, MarketingSherpa
- Laurie Hood, Vice President of Marketing, KnowledgeStorm
*Over 1,927 marketers contributed to the research for MarketingSherpa's new Report: Email Marketing Benchmark Guide 2006: 310 Charts and Eyetracking Heatmaps