A team of email heavyweights gives you everything you need to evaluate and optimize your email marketing programs:
- Usability and your Email Program
- Revisit Text versus HTML
- Using Footers and Headers
- CAN-SPAM Compliance
- Slice, Dice & Add to your Portfolio?
- Do a Creative Audit
- Integrating Email
- Test, Test & Test Again
- Relevance: the Most Important Target
- Conclusions: Going Further
Need help optimizing your email marketing results? Get in touch!