Email Metrics: B2B Data & Tactics to Improve Your Email Results
Planning To Switch Email Marketing Providers? Read This First.

Evaluate And Optimize Your Email Marketing Programs: Your Annual Email Audit in a Box

A team of email heavyweights gives you everything you need to evaluate and optimize your email marketing programs:

  • Usability and your Email Program
  • Revisit Text versus HTML
  • Using Footers and Headers
  • CAN-SPAM Compliance
  • Privacy Policy Perfection
  • Slice, Dice & Add to your Portfolio?
  • Do a Creative Audit
  • Integrating Email
  • Test, Test & Test Again
  • Relevance: the Most Important Target
  • Conclusions: Going Further
View the article here.

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