Simple Guidelines for Testing & Improving Email Campaigns
Can B2B Newsletters Survive the Preview Pane?

Targeting Users That Clicked But Didn't Convert

The marketing people at Greenbrier resort tested sending a follow-up email (with a stronger call to action and a discount) to all recipients of a previous campaign that did clicked through but didn't convert. The results were pretty good, so you might want to give this a try as well...

You can read the case study on the MarketingSherpa website (open access until Jan 23rd).  

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