Targeting Users That Clicked But Didn't Convert
Jan 13, 2006
The marketing people at Greenbrier resort tested sending a follow-up email (with a stronger call to action and a discount) to all recipients of a previous campaign that did clicked through but didn't convert. The results were pretty good, so you might want to give this a try as well...
You can read the case study on the MarketingSherpa website (open access until Jan 23rd).
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