This article offers some tips for making the practice of growing your opt-in list simpler. In short, you should:
- Position the database as a critical asset.
- Capture data everywhere.
- Track and analyze data by source.
- Promote the benefits.
- Let the customers tell you what they want.
- Provide examples.
- Send thank-you e-mails.
- Leverage highly opened transactional messages.
- Gather and enhance profile data.
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