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DMA UK releases National Email Benchmarking Report Q1-Q3 2005

The Direct Marketing Association UK just released their fourth industry wide National Email Benchmarking Report which focuses on results gained from Q1-Q3 2005.

Some of the key findings from the research include:

  • Average email volumes continue to rise.
  • The majority of email clients cannot estimate their monetary loss from undelivered emails, while almost 20% of ESPs thought their clients' aggregative loss from this was over 250,000 GBP.
  • Open rates are stabilising, and their fall has not been as dramatic as many predicted.
  • Spam is considered to be the greatest threat to the adoption of email as a marketing channel, with a more unexpected threat selected as second largest hindrance.

You can download the executive summary for free. A full copy of the report is available to DMA members (for free). Non DMA members pay 350 GBP.

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