The Direct Marketing Association UK just released their fourth industry wide National Email Benchmarking Report which focuses on results gained from Q1-Q3 2005.
Some of the key findings from the research include:
- Average email volumes continue to rise.
- The majority of email clients cannot estimate their monetary loss from undelivered emails, while almost 20% of ESPs thought their clients' aggregative loss from this was over 250,000 GBP.
- Open rates are stabilising, and their fall has not been as dramatic as many predicted.
- Spam is considered to be the greatest threat to the adoption of email as a marketing channel, with a more unexpected threat selected as second largest hindrance.
You can download the executive summary for free. A full copy of the report is available to DMA members (for free). Non DMA members pay 350 GBP.