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In this week's issue of MediaPost's EmailInsider, Melinda Krueger provides a list of basic steps to take when building your email lists:

  1. Make sign-up ubiquitous.
  2. Make sign-up easy.
  3. Include a request at check-out.
  4. Include a request in transactional e-mails.
  5. Invite customers in traditional media.
  6. Promote your e-mail in others' e-mails.
  7. Promote your e-mail via search.
  8. Try co-registration.
  9. Enlist your friends.
  10. Build an e-mail program customers value.

Read the full article here.

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