In this week's issue of MediaPost's EmailInsider, Melinda Krueger provides a list of basic steps to take when building your email lists:
- Make sign-up ubiquitous.
- Make sign-up easy.
- Include a request at check-out.
- Include a request in transactional e-mails.
- Invite customers in traditional media.
- Promote your e-mail in others' e-mails.
- Promote your e-mail via search.
- Try co-registration.
- Enlist your friends.
- Build an e-mail program customers value.
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