My Email Was Sent To The Junk Folder...
Email Marketing Benchmark Data for 2006

How To Build An Email Program

Melinda Krueger explains in this article how to build an email program. Her advice is to begin with the end in mind and think about what your ideal program should deliver?

This is the approach you should take:

  • Understand audience needs and preferences.
  • Develop content to meet audience needs.
  • Publish your content.
  • Promote your program.
  • Analyze your results.

Read the full article here.

Need help optimizing your email marketing results? Get in touch!
comments powered by Disqus