RSS: Content Ideas
The Facts Behind AOL Deliverability

Navigating the World of Email Marketing

The DMA is hosting a couple of interesting virtual seminars that will walk you through the latest tools and techniques in the world of email marketing for both B-to-B and B-to-C marketers:

Seminar 1: February 8, 2006 * 12:30 P.M. - 2:00 P.M. EST

  • Latest techniques that drive responses
  • Filters and e-mail clients: Gmail, Outlook, and more
  • Data collection tips
  • Delivery timing and issues
  • Creative samples and test suggestions
  • How to prospect effectively
Seminar 2: April 5, 2006 * 12:30 P.M. - 2:00 P.M. EST
  • Authentication: What does it mean to me?
  • Open rates, CTR, and tracking reports
  • Address correction and hygiene Which offers work and which offers fail
Seminar 3: May 17, 2006 * 12:30 P.M. - 2:00 P.M. EST
  • SPAM/Content checkers
  • HTML or TEXT-hybrid?
  • Deployment services and software
  • Impact of subject lines
  • Vendor reviews
More info here.

Need help optimizing your email marketing results? Get in touch!
comments powered by Disqus