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The Email Marketing Success Forecast

Boost Email Lists During Opt-Out

Online retailers that let e-mail subscribers change their preferences when they opt out of emails can keep some of those customers on their lists, according to a new study.

Providing a "preference center," which offers other email lists and asks for customer feedback, gives consumers a chance to rethink opting out, explain to marketers why they opted out or subscribe to one of the retailer's other lists.

Read the full article here.

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