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81% Of Email Marketers Not Aware Of CAN-SPAM

Email Best Practices Known But Not Followed?

I just read this on emarketer.com:

A study just completed by Direct and Multichannel Merchant magazines found that 39% of B2B marketers have no formal permission practices in place for collecting e-mail addresses, compared with only 7% of consumer marketers who say they have no formal permission practices in place.

Read the full article here.

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