According to Barry Stamos, there's no need to reinvent the wheel -- simply adhere to the below Top 10 list to take your email marketing programs to the next level in 2006:

• Relevance
• Makeovers
• Subscriptions
• Automation
• Integration
• Segmentation
• Testing
• Experiences
• Reporting & Analysis
• Delivery Audits

Engage in a healthy discussion with your in-house team, agency and email service provider to prioritize which of the aforementioned quick wins are right for you.

Read the article here.