On March 15th, BtoB is hosting a webcast called "Integrated Direct Marketing Best Practices".
Here's the description:
"With e-mail response rates continuing to fall, B2B marketers are searching for new cost-effective channels and approaches for reaching their target market. E-mail is still critical to generating awareness, but it's more effective when used as a component of an integrated strategy.
This webcast will take you through the basics--from e-mail best practices to laying out an integrated campaign across your entire business plan.
Panelists for this event include:
- Tyler Riddell, Product Manager, Harte-Hanks
- Regina Brady, President, Reggie Brady Marketing Solutions
- Chris Yeh, Director of Marketing, Symphoniq Corporation
Date: March 15, 2006
Time: 1:00 p.m. ET / 10:00 a.m. PT / 7:00 p.m. CET
Duration: 60 Minutes
Sign up here