ISPs Don't Deliver 21 Percent of Emails
Glossary of Email Terms

Best and Worst Subject Lines

MailChimp analyzed over 40 million emails and compared the subject lines from the campaigns with the best open rates (60-80%), and the campaigns with the worst open rates (1-14%).

Have a look at some real examples of the most effective subject lines and some examples of how NOT to write a subject line.

Bottom line: when it comes to email marketing, the best subject lines tell what's inside, and the worst subject lines sell what's inside.

Read the full article here.

Need help optimizing your email marketing results? Get in touch!
comments powered by Disqus