Maximizing Email Acquisition
Email Deliverability is a Challenge for 8 of 10 Marketers

The state of email marketing

I just listened to an interesting podcast in which Dylan Boyd, eROI's VP of Sales and Strategy talks about the state of email marketing. He answers some key FAQ's including words of wisdom on delivery and click through rates, how to create effective subject lines, plain text vs. HTML and the fine art of personalization and relevancy. Listen to it here.

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