Read here how the team behind one of the largest circulation B-to-B newsletters in the world makes sure that their newsletters have consistent open, read & click through rates.

Tip: people only respond to email on an ongoing basis when it's all about themselves. When writing content for your newsletter always ask the "what's in it for me" question. Help your audience solve a paint-point or help them to be more successful in what they do.

Open access until June 18th

Source: MarketingSherpa.com