Calculating the Cost of Increased E-Mail Frequency
An E-Zine Strategies Tip Sheet

Emails Offering Fewer Choices Perform Better

According to study from Marketing Experiments, emails offering one service compared with emails offering a choice of several services bring higher conversions. The study compared an email with one service being promoted, with one that pushed four services. The email that focused on just one free service outperformed the multiple promoter by 464 percent.

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