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How To Apply The 40/40/20 Rule To Email Marketing

iMedia Connections is featuring an interesting article by Tricia Robinson on how to apply the 40/40/20 rule to email marketing.

The 40/40/20 rule says the bulk of response opportunity in any direct marketing campaign comes from the list (40 percent) and the offer (40 percent), with only 20 percent attributed to creative quality.

Read more here.

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