MarketingSherpa's 3rd Annual Best Blog & Podcasts Awards: Vote Now
5 Quick Tips on How to Grow Your Email List

Testing Dynamic E-Mail Campaigns

Due to the complexity and number of message variants, testing for a dynamic campaign is more akin to testing software than reviewing and approving a traditional campaign. Although this can be challenging, by drawing on the foundations of solid objectives and business rules, dynamic campaigns of enormous complexity can be successfully tested without having to review a thousand separate e-mail messages.

Derek Harding explains how to effectively test dynamic email campaigns in this Clickz article.

Need help optimizing your email marketing results? Get in touch!
comments powered by Disqus