Testing Dynamic E-Mail Campaigns
Jun 23, 2006
Due to the complexity and number of message variants, testing for a dynamic campaign is more akin to testing software than reviewing and approving a traditional campaign. Although this can be challenging, by drawing on the foundations of solid objectives and business rules, dynamic campaigns of enormous complexity can be successfully tested without having to review a thousand separate e-mail messages.
Derek Harding explains how to effectively test dynamic email campaigns in this Clickz article.
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