Email Marketing: What To Measure
EU/US Marketers Differ On List-Growth Tactics

Add Content to E-Commerce E-Mails

Direct Marketing consultant Reggie Brady addressed key e-mail strategies at the MeritDirect Business Mailer's Co-op and Interactive Marketing Conference. Ms. Brady highlighted a series of ways to retain customers through personalized e-mail campaigns with content targeted at segmented clients. Read the story here.

Source: DM News' Email Marketing Weekly

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