By Wendy Roth, strategic account manager, Lyris Technologies

If you have a website, chances are you have a form asking visitors to subscribe to your email list. Those subscribers are interested in your company and want to know more about what you have to offer.

It's easy to take this key group of customers for granted, especially if you aren't looking for signs that they're tuning out your messages.

You can gauge your campaign's success by looking at these seven key email marketing metrics:

• Delivery
• Opens
• Clickthroughs
• Funnel navigation
• Conversions
• Unsubscribes
• Spam complaints

By tracking these metrics over time for your email campaigns, you'll establish success benchmarks for your email list that will not only show you how effective your campaigns have been, but will suggest changes to optimize future email campaigns.

Source: iMedia Connection