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Email Marketing Buyer's Guide 2006 released a new edition of their Email Marketing Buyer’s Guide.

The guide contains:

  • information about the latest email marketing trends
  • 23 vendor profiles from suppliers that E-consultancy believes are UK market leaders
  • a SWOT analysis for the sector
  • market research
  • growth forecasts
  • tips to help you find the right email services provider

Trends within this market include:

  • Increased understanding about the return on investment benefits of effective email.
  • Greater take-up of more strategic services over and above broadcast of email, such as campaign optimisation and behavioural response marketing.
  • More widespread take-up of best-practice email marketing as industry matures. Relevant and targeted email is becoming a reality.
  • Greater sophistication in terms of integrating email marketing within the wider marketing mix.
  • Increased use of RSS and mobile as complimentary communication channels.

The guide costs 99 GBP and is free to all subscribers.

Download a free sample of this report.

Need help optimizing your email marketing results? Get in touch!
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