E-consultancy.com released a new edition of their Email Marketing Buyer’s Guide.
The guide contains:
- information about the latest email marketing trends
- 23 vendor profiles from suppliers that E-consultancy believes are UK market leaders
- a SWOT analysis for the sector
- market research
- growth forecasts
- tips to help you find the right email services provider
Trends within this market include:
- Increased understanding about the return on investment benefits of effective email.
- Greater take-up of more strategic services over and above broadcast of email, such as campaign optimisation and behavioural response marketing.
- More widespread take-up of best-practice email marketing as industry matures. Relevant and targeted email is becoming a reality.
- Greater sophistication in terms of integrating email marketing within the wider marketing mix.
- Increased use of RSS and mobile as complimentary communication channels.
The guide costs 99 GBP and is free to all E-consultancy.com subscribers.
Download a free sample of this report.
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