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EU/US Marketers Differ On List-Growth Tactics

E-mail list-growth tactics that work well in the US don't necessarily succeed in Europe, according to a recent study by e-mail service provider Silverpop. While the most favored tactic for growing e-mail lists cited by marketers in Canada and the US was offline advertising and direct marketing, the top tactic cited by European marketers was online marketing and search, according to Silverpop's "2006 List Growth Survey". Read the full story.

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