In its January 2005 report, “Effective Email Marketing,” JupiterResearch found that marketers using testing were almost twice as likely to attain conversion rates of three percent or better. They also achieved a 68 percent improvement in return over non-testers.

In this article Bill Nussey provides a few simple guidelines to get your testing program started:

• Sample your list
• Test at the same time
• Focus on statistical relevancy
• Maintain a control group
• What you can learn
• Next steps

Source: iMedia Connection