9 Things They Don't Tell You About Email Marketing
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How To Increase Conversion Rates With Real And Implied Urgency

In the world of offline direct mail it has long been understood that creating urgency increases conversion rates. Typically a special offer of some kind will expire on a particular date.

  • Is the same true of the web?
  • Do expiry dates or warnings about limited supplies actually work?
  • And if so, is there a best way to express urgency, and are there pitfalls to avoid?

To answer these questions Marketing Experiments recently ran some research tests, and conducted an interview with a senior executive from a low-cost computer parts etailer.

The data they collected provides some important insights into how online marketers should best use urgency as a means to increase conversions.

Listen to a recording here [Windows media, 8.85 MB) or here (Real Player, 9.05 MB).

Read the primary research notes here.

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