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MarketingSherpa Search Marketing Benchmark Guide

Here's a post that is not related to email marketing. But since most people that are into email marketing usually also have an interest in search marketing I figured you might find this interesting:

MarketingSherpa just released a new edition of its Search Marketing Benchmark Guide. This is a 239-page report (PDF + print copy) packed with 18 full-color eyetracking "heatmaps", charts, tables and analysis.

You'll find out how to:

  • Budget more accurately for the coming year.
  • Defend your search marketing plans to the boss (or to clients if you're an agency.)
  • Compare your results to the norm, including clicks, conversions and costs
  • Determine which SEM tests you should try to improve results -- and which tests to avoid
  • Train new staff more easily on what's proven to work in SEM.

Click here for more info.

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