Only 30 percent of e-mail marketers review their e-mail delivery rates at least once per month as a key performance indicator, signaling many marketers do not sufficiently focus on the still-prevalent e-mail deliverability issue.
The State of Deliverability, 2006 - Assessing Tactics to Improve E-mail Delivery is a new concept report released by Jupiter Research. The report focusses on these key questions:
- What are typical e-mail delivery rates?
- Which deliverability improvement tactics are marketers planning to deploy?
- What is the likely adoption of paid accreditation services?