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E-mail Marketing Buyer's Guide, 2006

JupiterResearch released the 2006 edition of their Email Marketing Buyer's Guide. This e-mail service provider (ESP) evaluation details the offerings of 28 vendors.

JupiterResearch bases their overall value, suitability, and breadth on the distinct needs of three types of marketers (i.e., service-oriented, small-/midsize-business, large-enterprise).

Key Questions:

  • How have ESPs' offerings matured during the past 12 months?
  • What were major product developments among ESPs in 2006?
  • Which changes should marketers and vendors anticipate during the coming year?

More info here.

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