JupiterResearch released the 2006 edition of their Email Marketing Buyer's Guide. This e-mail service provider (ESP) evaluation details the offerings of 28 vendors.
JupiterResearch bases their overall value, suitability, and breadth on the distinct needs of three types of marketers (i.e., service-oriented, small-/midsize-business, large-enterprise).
- How have ESPs' offerings matured during the past 12 months?
- What were major product developments among ESPs in 2006?
- Which changes should marketers and vendors anticipate during the coming year?