The DM News Essential Guide to Email Marketing is now available for download. Topics discussed in this guide include creative tips for copy and subject headlines, integration with other channels, crafting winning opt-in offers, gaining relevancy and winning trust, growing house lists, deliverability issues and the similarities and differences between online and offline direct marketing.
Also included is content on best practices for associations, health care and nonprofits, tips on optimizing transactional email, post-click analysis, Web analytics with email, using purchase behavior for relevant campaigns, designing emails, landing pages, subscription management and preparing for the holidays. And, of course, there are must-read articles on authentication, accreditation and reputation — the rally cry of the industry.
Several case studies exemplify these best practices and tips. Among them are BabytoBee, RE/MAX of Michigan, Tridel, Balance Spa, Road Runner Sports, Avenue You, Studio Arena Theatre and Overstock.com.
Click here to download it.