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Hiring An Email Marketing Manager

Generally, the role of an email marketing manager or coordinator is to create, execute and manage all aspects of outbound email campaigns and be the primary contact for others involved in the process. While the job function of an email marketer has evolved, there are still some core qualifications you can look for. Look for someone who:

  • Is database marketing literate;
  • Has excellent organizational skills;
  • Pays attention to detail;
  • Can handle deadline pressure;
  • Can manage multiple projects at once.

Job candidates with experience in email marketing should:

  • Be able to write and/or recognize good copy;
  • Be familiar with HTML and online design;
  • Be knowledgeable about data mining and customer data segmentation;
  • Have direct marketing experience;
  • Have a good grasp of email and viral marketing concepts;
  • Have knowledge of email industry best practices;
  • Understand spam legislation in the U.S. and abroad.

Above all, understand that the qualifications you identify in a potential candidate boil down to your company's needs.


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