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Using Email to Maximize Hotel Service and Up-Selling

As online hotel bookings increase, many hotel marketers are overlooking the customer service and up-sell potential of pre-arrival guest email. This Jupiter report answers the following key questions:

  • How desirable is pre-arrival hotel email to online hotel guests?
  • What information are online hotel guests seeking in pre-arrival email?
  • To what extent should hotels offer information and up-sells in pre-arrival guest email?
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