When considering how important deliverability is to an email marketer's overall success, the adage "Showing up is half the battle" comes to mind. Simply put, you cannot take your delivery rate for granted because each ISP has its own rules when it comes to bounces.
In fact, according to data from MarketingSherpa’s latest Email Marketing Benchmark Guide, 25% of business-to-consumer marketers surveyed said they’ve seen a significant increase in bounce rates.
By altering their delivery methods, Dice, a leading techie career-based Web site managed to reach a consistent deliverability rate of 95%. Read the case study here. (open access until Feb. 5)