Marketers Not Integrating Email: Survey
Best Practices In Data Capture

Join the Spamhaus Policy Block List

By Neil Schwartzman

Many senders wonder what action steps they can take to help in the fight against spam. Well, Spamhaus launched a new Policy Block List that is intended to be a compendium of legitimate IP addresses. Want to help the global fight on zombies and botnets? Join the list.

The Spamhaus PBL is pretty simple. Network managers will be able to self-specify those IP ranges under their control that are supposed to be sending email (their own servers, and, in the case of service providers, their customers'), and all other IPs will be considered to be sources of illegitimate mail -- a zombie on a home computer, for example. If you do not control your own IP addresses, encourage whoever does (your email service provider or other vendor) to provide their data to the PBL.

We expect that in these early days, receiving sites will only use the PBL to tag -- but not block -- email. In fact, Spamhaus is encouraging receivers to use it this way. They realize that full adoption by the legitimate sending community will take time. But, obviously, receiving sites will eventually begin to use it to block IP ranges not appearing there.

Clearly, it is going to be in your best interest to get on this list, and sooner rather than later. But, again, the real benefit here is to the entire email community. By working together with Spamhaus in an effort to distinguish their legitimate email stream from illicit ones, senders can be part of the solution to the spam and phish problem.

Click here to learn more -- and to sign up!

Need help optimizing your email marketing results? Get in touch!
comments powered by Disqus