Forrester applied its Email Marketing Review methodology to 63 email programs from the business products and services, consumer goods, financial services, media, retail, and travel industries. They published the results in their new report "The Best And Worst Of Email Marketing in 2006".
Only one email program scored a passing grade. The main problem areas are: online registration, email design basics and staying customer-centric.
The report includes an Email Evaluation Scorecard that you can use to:
- assess the current state of all your company's email programs and to standardize their quality.
- review other email programs for best practices.
- constantly refine your email program.