If your delivery rates have fallen into the basement, it can be next to impossible to find out which e-mail crime you committed. Most likely, it was a host of offenses, including buying or renting dirty mailing lists and ignoring spam complaints.
Don't know where to start to identity your greatest deliverability inhibitors? Check out these seven sure-fire deliverability boosters and see where you need to upgrade your program. Any changes you make should result in a marked increase in delivery rates.
- Immediately Engage Recipients With Permission-Based E-Mail
- Clean Up Message Content
- Study Delivery Reports
- Build ISP and Blacklist Relationships
- Resolve Spam Complaints Promptly
- Clean Your Lists Regularly
- Authenticate Yourself