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Three Easy Resolutions for Email Marketers

Here's another great blog post by Return Path's Stephanie Miller. This time she tells us which three resolutions email marketers can make and easily keep. These resolutions will help you reach more subscribers more effectively, drive higher response and earn new revenue:

  1. Sign up for your own program. It makes it easier to evaluate how your customers experience it if you sign up for it like they do.
  2. Test subject lines regularly. See which ones get the best response.
  3. Segment in segments & make segmentation easy to manage. Tailor your offers to your audience and recognize that your audience is composed of different groups with different interests.

Read more here.

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