Email by the Numbers
Feb 05, 2007
In this article, Jeanne Jennings says that the success of your email campaigns is driven by strategies based on solid metrics. You should take a numbers-based approach to prove your current theories, to forecast, or to prioritize your testing focus. You'll find results can be pretty compelling and very addictive. And they just may uncover something new.
Read the full article in which she shares some great lessons learned.
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