Jupiterresearch released a new report this week called "US E-mail Marketing Consumer Survey - E-mail Marketing Attitudes and Behavior". Here the executive summary and the key questions that it answers:
Forty-three percent of e-mail users believe signing up for permission-based e-mail from retailers and banks leads to more unsolicited e-mail, while nearly one-third believe the unsubscribe button in e-mail offers does not work.
Despite such attitudes signaling an erosion of confidence, nearly one-half of online users opting in to receive e-mail marketing messages have been influenced to make purchases from them.
Increasing e-mail volumes, changes in composition of messages in the inbox, and use of secondary e-mail accounts will continue to challenge marketers to cut through the clutter.
Key questions that are answered in this report:
- How many consumers purchase from e-mail marketing messages, and how many messages do they receive?
- Which types of messages are consumers most interested in receiving?
- How much confidence and trust do consumers have in e-mail marketing messages?
You can purchase the report here.