Return Path's Third Annual Holiday Survey found once again that subscribers love email, they even want more email. But they don't make time for email that isn't relevant.
What makes people open and read email? According to the survey the top factor is "prior value" - that a previous email had been interesting to them. Email is not a series of transactions, it's a relationship.
Sign up for this free webinar to hear Return Path's Stephanie Miller explain the results of the survey. She'll offer practical ideas for improving your own subscriber experience – which is key to driving higher response, more revenue and better customer engagement.
She'll be joined by a panel of top-tier marketers talking about how the survey results compare with their results this holiday season.
Date: Wednesday, February 21st
Time: 2pm ET / 1pm CT / 12pm MT / 11am PT / 8pm CET