10 Steps to Develop an Effective Email Strategy
A Little Bit Of Everything - part II

Getting the Subject Line Right

One of the most important elements of your email communications is the subject line. Next to the "from" address -- which should be a recognizable company name -- the subject line will determine whether your email gets opened.

Writing a great subject line is no small challenge. You only have a few words to make it compelling, urgent and specific -- without sounding too sales-like or misleading your readers.

Here are some tips for writing subject lines that'll get great results:

1. Keep it short and sweet.
Do your best to keep your subject lines under 50 characters, including spaces, as most email clients display 50 characters or less.

2. Be specific. A vague subject line is a waste of prime real estate.

3. Write it last.
When you're done with the body of your email, read it over, pick the nugget that'll entice your readers to learn more by opening your message and use that for your subject line.

4. Take some time. Considering how important subject lines are, take some time to think about them and write several -- at least three or four -- before choosing which one to use.

5. Test it.
  Split your list in half and use a different subject line for each group. After a number of tests like this, you'll have a very good idea of what works for the people on your list.

The next time you're tempted to rush through the process of writing a subject line, think about the number of emails you get every day. After the effort you've put into composing your email, don't you want to ensure that people open and read it?

Source: The Street

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