Email Marketers Need to Focus More on Dynamic Content and Personalization
Email List Rental Toolkit: How to Read a Data Card + Sample Contracts

Email Authentication Help Center

The Direct Marketing Association (DMA) announced the launch of its Email Authentication Help Center, which is designed to help email marketers to comply with the DMA Board of Directors’ mandate requiring DMA members to authenticate all outbound email.

It includes definitions, how-tos, test-tools, and a checklist to help marketers make sense of the information requirements.  The online resource center also includes a directory of DMA member companies that have agreed to offer technical assistance at reasonable prices.

Need help optimizing your email marketing results? Get in touch!
comments powered by Disqus