Are you allocating the right amount of resources to the high-ROI email channel? Is there a core group of email gurus knowledgeable and skilled enough to implement commonly accepted best practices in your company? Then you're probably one of the lucky few!
In this article, Loren McDonald asks the question: "If marketers overwhelmingly consider email their most important tactic, and if most by their own admission feel that it's getting harder to do email well, why does a systemic resource-to-ROI imbalance exist?"
The answer is that email has become, in many ways, a victim of its own success.
Read the full article and learn what some of the prevailing attitudes about email are that contribute to the resource-to-ROI imbalance.