As Justin Foster writes on his blog: "It's cool. It's new. It's hip. It's in Florida. I'm convinced it may be the most neat-o skaleet-o thing to happen to the world of email marketing since the invention of the open tracking pixel. OK, well, that might be a bit of an exaggeration, but not by much. If you have a career that touches email marketing, You NEED to BE THERE."
I'm going, what about you?