Notes From the Authentication and Online Trust Summit
A Guide to CSS Support in Email

Great Resource for Email Stats

Fewer than 50 percent of marketers create emails that render appropriately.

53% of those surveyed said they would be more likely to open an email if it had a symbol identifying it as having been certified by a trusted third party.

20 percent of respondents admit to using the "report spam" button to unsubscribe.

70 percent or respondents said they apply basic or no analysis to any of their email campaigns.

The average deliverability rate for the all emails is 96.3%.

59% of online customers routinely block images.

Consumers are getting an average of 35 emails a day.

Business recipients get nearly 100 per day.

These and hundreds more statistics can be found on www.emailstatcenter.com. Check it out!

Need help optimizing your email marketing results? Get in touch!
comments powered by Disqus