On April 19th and 30th, Alterian and JupiterResearch are hosting a web seminar called "The Road to Relevance: The Evolution of E-mail Marketing".
David Daniels, Vice President and Research Director of JupiterResearch will present how email marketing is continually evolving as a marketing media, along with consumer attitudes and behaviors.
Register for this web seminar and you will understand:
- the trends in consumer attitudes and behavior towards email marketing
- the adoption of targeting tactics to improve message relevancy
- the demographics of those consumers who are highly engaged with email marketing
- benchmark data on the actions marketers are taking to optimize their campaigns
- examples of the practical application of dynamic content, segmentation, targeting and data analysis