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The Use of Video in Retail Emails

According to this reportlet by Chad White, video is increasingly finding its way into the email campaigns of the largest online retailers.

The reportlet takes an extensive look at how major online retailers including Banana Republic, Barnes & Noble, Bluefly, Gap, Neiman Marcus, Old Navy, Polo, REI and many others use video in their emails, discussing both their content strategies as well as the manner in which video links are integrated into their campaigns.

Read more here.

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