Email Marketing 2007: Research Results, Analysis and Best Practices
Great Example of a "Re-Introduction" Campaign

Tips for Lowering Your Opt-Out Rate

It's not uncommon to receive opt-outs every time you send out a marketing message -the industry average hovers around 2.1%- but there are things you can do to bring your opt-out rate down. In this article Stefan Pollard and Janine Popick address some common marketer mistakes that result in subscribers opting-out.

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