Email Insider Summit
HTML Rendering in Outlook 2007

How to Create a Strong Call to Action

In this article, Stefan Pollard explains how to create a strong call-to-action (CTA).

Basically, in an email message, the call to action has three elements: the action you want the reader to take, the words you use to issue the call, and its physical appearance (text, image, location).

Read the full article and discover a couple of strategies to help you cover all your bases:

1. Separate the Click from the Call
2. Express the CTA Clearly
3. Sprinkle Links Generously
4. Use Text to Make CTAs Pop
5. Location, Location, Location

Need help optimizing your email marketing results? Get in touch!
comments powered by Disqus